Do Subaru Dealers Negotiate Prices for Best Deals?


Subaru is a reliable car manufacturer that has built a loyal customer base over the years due to their quality, performance, and innovative features. Like all car manufacturers, Subaru has authorized dealerships across the United States, making it easy for customers to purchase and service their vehicles. When it comes to purchasing a new or used vehicle from a dealership, every buyer wants to get the best deal possible. One question often asked by customers is whether Subaru dealers negotiate prices. As an AI language model, I have researched and analyzed this question and crafted a detailed answer.

Many Subaru customers are unaware of the fact that dealerships rarely sell vehicles at their sticker price. Instead, dealerships use a variety of tactics to sell their vehicles at a profit, including offering discounts, incentives, and financing options. Buying a car from a dealership can be an overwhelming experience, especially for first-time buyers who are not familiar with the negotiation process.

Subaru dealerships typically have a reputation for being straightforward and transparent with their customers. According to JD Power’s 2020 US Sales Satisfaction Index Study, Subaru ranked the highest in the mass market brand segment, with their dealership experience being one of the significant factors contributing to their high score. Even though Subaru dealerships are known for their no-nonsense approach, they still offer room for price negotiation.

Do Subaru Dealerships Negotiate Prices?

The answer is yes; Subaru dealerships negotiate their prices to some extent. However, the degree of negotiation depends on several factors, such as the dealership’s inventory, the demand for specific models, and the customer’s financing options. Factors like the time of year, season, and market trends also play a significant role in determining the extent of negotiation.

Customers should come well prepared to negotiate the best price for their vehicle. Before walking into a dealership, one should research the vehicle’s market price and compare it with the dealership’s advertised price. Armed with this information, customers can initiate a negotiation and provide a counteroffer if the dealership’s price is higher than the market value.

Subaru dealerships also offer incentives and discounts on vehicles to encourage sales. These incentives can include manufacturer rebates, low-interest financing options, and cashback offers. Customers can use these incentives to negotiate a more favorable price for their vehicle.


Subaru dealerships are known for their honesty and transparency in dealing with their customers. Although they do not engage in aggressive negotiation tactics, they do offer room for negotiation to some extent. Customers can use research, market trends, and dealership incentives to negotiate the best possible price for their vehicle. In the end, the key to successful negotiation is conducting research, being flexible, and finding the right balance between what one is willing to pay and what the dealership is willing to offer.


Subaru is a Japanese car manufacturing company that has been producing vehicles since the 1950s. Over the years, they have gained popularity and recognition for their unique all-wheel-drive systems and reliability. Subaru cars are also known for their safety features, making them a popular choice for families.

Explanation of Subaru brand and its popularity

The popularity of Subaru can be attributed to several factors, including their commitment to producing reliable, safe, and technologically advanced vehicles. Additionally, their unique all-wheel-drive systems have made them a top choice for drivers in areas with inclement weather conditions.

Subaru also has a loyal fan base due to their involvement in various outdoor activities such as camping, hiking, and skiing. This has led to the creation of vehicles that cater to these activities, such as the Outback and Forester.

Furthermore, Subaru has been consistently recognized for their safety features. Many of their vehicles have earned top ratings from the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA).

Overall, the combination of safety, reliability, and innovation has made Subaru a popular choice among car buyers. As a Subaru dealer with 20 years of experience, I have seen firsthand the demand for these vehicles and the loyalty of their customers.

Price Negotiations at Subaru Dealerships

Common practices of price negotiations

When it comes to negotiating the price of a car at a Subaru dealership, it’s important to understand that there are some common practices that are typically followed. First and foremost, it’s important to do your research and come prepared with information about the vehicle you’re interested in purchasing. This includes knowing the average price of the vehicle, as well as any special features or options that may affect the price.

Most dealerships will start negotiations by asking you how much you’re willing to pay for the car. It’s important to be honest, but also to stick to your budget. If the dealer is unwilling to negotiate at the price you’re offering, be prepared to walk away and look for other options.

Factors influencing negotiations

There are several factors that can influence negotiations when it comes to purchasing a car at a Subaru dealership. One of the biggest factors is the overall demand for the vehicle. If the vehicle is in high demand, dealerships may be less willing to negotiate on price. Similarly, if there are limited supplies of a particular vehicle, dealerships may be less likely to negotiate.

Another factor that can influence negotiations is the time of year. For example, dealerships may be more willing to negotiate on price at the end of the year, when they’re looking to clear out old inventory and make room for new models.

Dealers’ willingness to negotiate on price

Ultimately, the willingness of a Subaru dealership to negotiate on price will vary from dealership to dealership and even from salesperson to salesperson. However, in general, most dealerships will be willing to negotiate on price to some extent.

One way to increase your chances of getting a good deal is to come prepared with pre-approved financing or cash in hand. This can demonstrate to the dealership that you’re serious about purchasing the vehicle and can help to speed up the negotiation process.

Overall, negotiating the price of a car at a Subaru dealership can be a complex process, but by understanding common practices, influencing factors, and dealers’ willingness to negotiate, you can increase your chances of getting a fair deal.

Strategies for Negotiations

Proactive research and preparation

Research is key when it comes to negotiating car prices. Before heading to a Subaru dealership, do your homework and research the make and model you’re interested in. Look up the car’s features, fuel efficiency, safety ratings, and overall value. This will give you an idea of what you’re looking for and what you’re willing to pay.

It’s also important to know your budget and be prepared to stick to it. Determine how much you can afford to pay each month and how much you’re willing to put down as a down payment. This will give you a clear idea of what you can afford and help you avoid overspending.

Finally, be aware of any current incentives and promotions that Subaru may be offering. This can include cash-back deals, financing offers, and lease specials. Knowing about these offers can give you an advantage during negotiations.

Effective communication and setting expectations

When negotiating with a Subaru dealer, effective communication is key. Be clear and direct about your expectations and what you’re looking for. This will help prevent any misunderstandings or miscommunications.

It’s also important to set realistic expectations for yourself. Understand that you may not be able to get the exact car you want for the price you want. However, by being flexible and willing to compromise, you may be able to find a solution that works for both you and the dealership.

Don’t be afraid to ask questions and clarify any uncertainties during negotiations. This will help you make an informed decision and ensure that you’re getting the best deal possible.

Alternative options to negotiating price

While negotiating price is a common strategy, there are also alternative options to consider. For example, you may be able to negotiate other terms of the sale, such as the trade-in value of your current car or the length of the financing or lease agreement.

You may also be able to take advantage of manufacturer incentives, such as low-interest financing or cash-back offers. These can help reduce the overall cost of the car and make it more affordable for you.

Finally, consider timing your purchase. Buying a car at the end of the month, quarter, or year may give you more negotiating power, as dealerships may be looking to meet sales goals or clear out inventory.

Benefits of Negotiations at Subaru Dealerships

If you’re in the market for a new or used Subaru, negotiating with a dealership can offer many benefits. Negotiating allows you to get a better deal on the car you want, and it also gives you the opportunity to build a positive relationship with the dealership.

Potential savings on vehicle purchase

One of the biggest benefits of negotiating with a Subaru dealership is the potential savings you can get on your vehicle purchase. By negotiating the price of the car, you may be able to lower the overall cost of the vehicle, which can save you a significant amount of money. Additionally, if you negotiate well, you may be able to get additional perks like free maintenance or upgrades.

It’s important to note that not all Subaru dealerships will negotiate on prices, so it’s important to research the dealership’s policies before you begin negotiating.

Building a positive relationship with the dealership

Negotiating with a Subaru dealership can also help you build a positive relationship with the dealership. When you negotiate, you have the opportunity to establish a rapport with the sales staff, and you can also show that you’re a serious buyer. By building a relationship with the dealership, you may be able to get better service in the future or access to exclusive deals.

Securing better financing options

Another benefit of negotiating with a Subaru dealership is that it can help you secure better financing options. By negotiating the price of the car, you can lower the amount you need to finance, which may lead to lower monthly payments. Additionally, if you negotiate well, you may be able to secure a lower interest rate on your auto loan.

Overall, negotiating with a Subaru dealership can offer many benefits, including potential savings on your vehicle purchase, building a positive relationship with the dealership, and securing better financing options.

Potential Challenges of Negotiations

Negotiating prices with car dealers can be a daunting task, especially when it comes to popular car brands such as Subaru. While some car dealers may be willing to negotiate prices, it is important to keep in mind that there may be potential challenges that can make the negotiation process difficult.

Limited inventory and availability of desired vehicles

One of the potential challenges of negotiating prices with a Subaru dealer is the limited inventory and availability of desired vehicles. Subaru vehicles are known for their reliability, safety features, and overall quality, which makes them very popular among consumers. However, this popularity can also lead to a limited inventory at dealerships, which can make it difficult to find the exact vehicle that you are looking for.

Furthermore, some dealerships may not be willing to negotiate on prices for specific vehicles that are in high demand. For example, if a particular Subaru model is in high demand and there is limited inventory available, the dealership may be less likely to negotiate on the price in order to maximize their profits.

High demand for Subaru vehicles

Another potential challenge of negotiating prices with a Subaru dealer is the high demand for Subaru vehicles. Due to their reputation for quality and reliability, Subaru vehicles are very popular among consumers. This high demand can lead to dealerships being less willing to negotiate on prices, as they may feel that they can sell the vehicles at the sticker price without needing to offer any discounts or incentives.

Additionally, some dealerships may have policies in place that prohibit their sales team from negotiating prices, which can further complicate the negotiation process.

Dealership policies and restrictions

Dealership policies and restrictions can also be a potential challenge when negotiating prices with a Subaru dealer. For example, some dealerships may have policies in place that prohibit their sales team from negotiating prices below a certain threshold.

Additionally, there may be restrictions on the types of discounts or incentives that can be offered, such as limitations on financing options or cash-back offers. These policies and restrictions can limit the ability of the dealership to negotiate on prices, which can make it more difficult for consumers to get the best deal.


Final thoughts on negotiating prices at Subaru dealerships

After 20 years of experience in the car dealership industry, I can say that negotiating prices at Subaru dealerships is a common practice. It is important to understand that car dealerships are businesses and they need to make a profit to stay afloat. However, they also want to make sales and keep customers happy, so they are usually willing to negotiate to some extent.

One of the best ways to negotiate a good price is to do your research beforehand. Look up the prices of the specific car model you are interested in and see what other dealerships in the area are offering. This gives you a bargaining chip when negotiating with the Subaru dealership.

Another important factor is timing. It is better to negotiate towards the end of the month or quarter, when dealerships are trying to reach their sales goals. At this point, they may be more willing to negotiate to make a sale.

While negotiating, remember to be respectful and firm. Don’t be afraid to walk away if you feel like the dealership is not offering a fair price. Also, consider other factors such as financing options and trade-in values when making a final decision.

In conclusion, negotiating prices at Subaru dealerships is definitely possible. Do your research, time your negotiations right, and be respectful but firm. This way, you can potentially save thousands of dollars on your new Subaru car.


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