Kia Relaunching Brand With New Logo Early In 2021.
Kia has been killing it lately, especially in the US. The brand recently launched a number of great vehicles like the Telluride crossover, the K5 sedan, the Seltos, the restyled Sorento, and many more. But that impressive product onslaught is only part one of what Kia’s global CEO, Ho Sung Song, calls “Plan S.”
Kia will officially roll out Plan S (the “S” meaning “Shift”) early next year. According to a report from Automotive News, Song wants the brand to be “more dynamic, stylish, and inventive,” with a stronger emphasis on electric vehicles. Kia promises a lineup of at least 11 EVs by the year 2025, backed in part by a massive $25 billion investment.